/* =========================================================
   Edgify Digital Marketing — shared stylesheet
   Brand palette pulled from the logo:
     Coral   #FF6B3B  — wordmark gradient start
     Red     #E63A2A  — wordmark gradient end
     Sky     #3FC1F0  — mark light
     Blue    #1F7CC8  — mark deep / subtitle
     Navy    #0B2A4A  — deep support
   Two variations: Bold Dark (default) and Bold Light.
   ========================================================= */

@import url('https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&family=Inter:wght@400;500;600&display=swap');

/* ---------- BRAND TOKENS (variation-agnostic) ---------- */
:root {
  /* Sampled from the logo:
       Coral   #FF6B3B  — wordmark gradient start
       Red     #E63A2A  — wordmark gradient end
       Sky     #3FC1F0  — mark light
       Blue    #1F7CC8  — mark deep / subtitle
       Ink     #0B2A4A  — deep navy support
  */
  --brand-coral:  #FF6B3B;
  --brand-red:    #E63A2A;
  --brand-orange: #F26A1F;
  --brand-sky:    #3FC1F0;
  --brand-cyan:   #3FC1F0;
  --brand-blue:   #1F7CC8;
  --brand-navy:   #0B2A4A;
  --brand-orange-soft: #FFE4D5;

  --radius: 14px;
  --radius-lg: 22px;
  --container: 1280px;
  --pad: clamp(20px, 4vw, 56px);

  --font-display: 'Manrope', system-ui, sans-serif;
  --font-body:    'Manrope', system-ui, sans-serif;
  --display-weight: 800;
  --display-tracking: -0.03em;
  --display-italic: normal;
  --display-case: none;
}

/* ---------- VARIATION A: BOLD DARK (default) ---------- */
:root,
:root[data-variation="sharp"] {
  --bg:           #07172B;   /* deep brand navy */
  --bg-2:         #0F2540;
  --surface:      #142F4F;
  --line:         #1F3F66;
  --text:         #F4F8FF;
  --text-dim:     #A7BCD6;
  --text-mute:    #6F86A3;

  --accent:       var(--brand-coral);
  --accent-ink:   #FFFFFF;
  --accent-2:     var(--brand-sky);
  --accent-soft:  rgba(255,107,59,0.16);
}

/* ---------- VARIATION B: BOLD LIGHT (premium editorial) ---------- */
:root[data-variation="editorial"] {
  --bg:           #F7F3EC;   /* warm paper */
  --bg-2:         #EFE9DE;   /* deeper cream */
  --surface:      #FBF8F2;   /* ivory */
  --line:         #E2D9C7;   /* warm taupe */
  --text:         #1A2740;   /* ink navy */
  --text-dim:     #4E5A75;
  --text-mute:    #8B8475;   /* warm gray-taupe */

  --accent:       #C4502B;   /* burnished terracotta — restrained coral */
  --accent-ink:   #FBF8F2;
  --accent-2:     #1F6B7A;   /* deep teal — restrained cyan */
  --accent-soft:  rgba(196,80,43,0.10);

  /* Override gradient endpoints used by .grad / .grad-orange / case thumbs */
  --brand-coral:  #D9663D;
  --brand-red:    #B0421F;
  --brand-sky:    #2E8FA0;
  --brand-cyan:   #2E8FA0;
  --brand-blue:   #1A5566;
  --brand-navy:   #0E1F3A;
}

/* ---------- Display type variants (tweak) ---------- */
:root[data-typeset="grotesk"] {
  --font-display: 'Manrope', system-ui, sans-serif;
  --display-weight: 800;
  --display-tracking: -0.03em;
  --display-case: none;
}
:root[data-typeset="serif"] {
  --font-display: 'Inter', system-ui, sans-serif;
  --display-weight: 700;
  --display-tracking: -0.025em;
  --display-case: none;
}
:root[data-typeset="condensed"] {
  --font-display: 'Manrope', system-ui, sans-serif;
  --display-weight: 800;
  --display-tracking: -0.05em;
  --display-case: uppercase;
}

/* ---------- Reset / base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--text);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
hr { border: 0; border-top: 1px solid var(--line); margin: 0; }

::selection { background: var(--accent); color: var(--accent-ink); }

/* ---------- Layout primitives ---------- */
.container {
  max-width: var(--container);
  margin: 0 auto;
  padding-inline: var(--pad);
}
.section { padding-block: clamp(72px, 10vw, 140px); }
.section-tight { padding-block: clamp(48px, 6vw, 80px); }

/* ---------- Display type ---------- */
.display {
  font-family: var(--font-display);
  font-weight: var(--display-weight);
  letter-spacing: var(--display-tracking);
  font-style: var(--display-italic);
  text-transform: var(--display-case);
  line-height: 0.95;
  color: var(--text);
  text-wrap: balance;
  margin: 0;
}
.h-xl { font-size: clamp(48px, 9vw, 132px); }
.h-lg { font-size: clamp(40px, 6vw, 84px); }
.h-md { font-size: clamp(32px, 4vw, 56px); }
.h-sm { font-size: clamp(24px, 2.6vw, 36px); }

.eyebrow {
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before {
  content: "";
  width: 22px;
  height: 2px;
  background: currentColor;
}

.lede {
  font-size: clamp(17px, 1.4vw, 21px);
  line-height: 1.55;
  color: var(--text-dim);
  max-width: 60ch;
  text-wrap: pretty;
}

/* accent helpers */
.text-accent { color: var(--accent); }
.text-cyan   { color: var(--accent-2); }

/* italic accent (used in headlines) */
.ital {
  font-family: 'Inter', system-ui, sans-serif;
  font-style: italic;
  font-weight: 600;
  letter-spacing: -0.015em;
  color: var(--accent);
}

/* gradient text for highlighted words (matches logo cyan→blue) */
.grad {
  background: linear-gradient(95deg, var(--brand-sky) 0%, var(--brand-blue) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.grad-orange {
  background: linear-gradient(95deg, var(--brand-coral) 0%, var(--brand-red) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* ---------- Nav ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in oklab, var(--bg) 86%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  height: 76px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0;
}
.brand img {
  height: 44px;
  width: auto;
  display: block;
}
.nav-links {
  display: flex;
  gap: 4px;
  align-items: center;
}
.nav-links a {
  padding: 9px 16px;
  border-radius: 999px;
  font-size: 14.5px;
  font-weight: 500;
  color: var(--text-dim);
  transition: color .15s ease, background .15s ease;
}
.nav-links a:hover { color: var(--text); background: var(--bg-2); }
.nav-links a.is-active { color: var(--text); background: var(--bg-2); }

@media (max-width: 820px) {
  .nav-links { display: none; }
  .brand img { height: 36px; }
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 22px;
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15px;
  line-height: 1;
  transition: transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease, box-shadow .15s ease;
  white-space: nowrap;
}
.btn-primary {
  background: linear-gradient(95deg, var(--brand-coral) 0%, var(--brand-red) 100%);
  color: var(--accent-ink);
  box-shadow: 0 6px 24px -8px color-mix(in oklab, var(--accent) 55%, transparent);
}
.btn-primary:hover { transform: translateY(-1px); box-shadow: 0 10px 30px -8px color-mix(in oklab, var(--accent) 70%, transparent); }
.btn-ghost {
  border: 1px solid var(--line);
  color: var(--text);
}
.btn-ghost:hover { background: var(--bg-2); border-color: var(--text-dim); }
.btn-cyan {
  background: var(--accent-2);
  color: #fff;
}
.btn-cyan:hover { transform: translateY(-1px); }
.btn-arrow { transition: transform .2s ease; display: inline-block; }
.btn:hover .btn-arrow { transform: translateX(3px); }

/* ---------- Hero ---------- */
.hero { padding-top: clamp(48px, 6vw, 96px); padding-bottom: clamp(56px, 7vw, 120px); position: relative; overflow: hidden; }

/* glow background fixture */
.hero::before {
  content: "";
  position: absolute;
  inset: -200px -200px auto auto;
  width: 760px;
  height: 760px;
  background:
    radial-gradient(closest-side, rgba(255,107,59,0.26), transparent 70%);
  pointer-events: none;
  z-index: 0;
}
.hero::after {
  content: "";
  position: absolute;
  left: -260px;
  bottom: -260px;
  width: 800px;
  height: 800px;
  background:
    radial-gradient(closest-side, rgba(63,193,240,0.24), transparent 70%);
  pointer-events: none;
  z-index: 0;
}
:root[data-variation="editorial"] .hero::before { background: radial-gradient(closest-side, rgba(255,107,59,0.16), transparent 70%); }
:root[data-variation="editorial"] .hero::after  { background: radial-gradient(closest-side, rgba(31,124,200,0.12), transparent 70%); }

.hero .container { position: relative; z-index: 1; }

/* Split layout (default) */
.hero[data-layout="split"] .hero-grid {
  display: grid;
  grid-template-columns: 1.25fr 1fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
}
.hero[data-layout="split"] .hero-visual {
  align-self: end;
  aspect-ratio: 3/5;
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--surface);
  border: 1px solid var(--line);
}
@media (max-width: 900px) {
  .hero[data-layout="split"] .hero-grid { grid-template-columns: 1fr; }
  .hero[data-layout="split"] .hero-visual { min-height: 280px; }
}

/* Centered layout */
.hero[data-layout="centered"] .hero-grid {
  display: grid;
  gap: 40px;
  text-align: center;
  justify-items: center;
}
.hero[data-layout="centered"] .hero-grid .lede { margin-inline: auto; text-align: center; }
.hero[data-layout="centered"] .hero-actions { justify-content: center; }
.hero[data-layout="centered"] .hero-visual,
.hero[data-layout="centered"] .hero-rail { display: none; }

/* List layout */
.hero[data-layout="list"] .hero-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
}
.hero[data-layout="list"] .hero-visual { display: none; }
.hero[data-layout="list"] .hero-rail { display: block; }
.hero-rail { display: none; }
.hero-rail ol {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}
.hero-rail li {
  display: grid;
  grid-template-columns: 40px 1fr auto;
  align-items: center;
  gap: 14px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
  font-size: 17px;
  font-weight: 500;
  color: var(--text);
}
.hero-rail li span:first-child {
  color: var(--accent);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.04em;
}
.hero-rail li span:last-child {
  color: var(--accent);
  font-size: 16px;
}
@media (max-width: 900px) {
  .hero[data-layout="list"] .hero-grid { grid-template-columns: 1fr; }
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 36px;
}

.hero-meta {
  display: flex;
  gap: 32px;
  margin-top: 56px;
  padding-top: 28px;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}
.hero-meta > div { flex: 1; min-width: 140px; }
.hero-meta .num {
  font-family: var(--font-display);
  font-weight: var(--display-weight);
  font-size: clamp(28px, 3vw, 44px);
  letter-spacing: var(--display-tracking);
  line-height: 1;
  color: var(--text);
}
.hero-meta .lbl { font-size: 13px; color: var(--text-mute); margin-top: 8px; font-weight: 500; }

/* Hero visual — gradient panel echoing the logo (cyan → navy + orange streak) */
.hero-orbit {
  position: relative;
  width: 100%;
  height: 100%;
  background:
    radial-gradient(85% 100% at 18% 95%, rgba(63,193,240,0.50), transparent 65%),
    radial-gradient(70% 85% at 100% 5%, rgba(255,107,59,0.40), transparent 60%),
    linear-gradient(155deg, var(--brand-sky) 0%, var(--brand-blue) 40%, var(--brand-navy) 100%);
}
:root[data-variation="editorial"] .hero-orbit {
  background:
    radial-gradient(85% 100% at 18% 95%, rgba(63,193,240,0.60), transparent 65%),
    radial-gradient(70% 85% at 100% 5%, rgba(255,107,59,0.45), transparent 60%),
    linear-gradient(155deg, var(--brand-sky) 0%, var(--brand-blue) 40%, var(--brand-navy) 100%);
}
.hero-orbit-mark {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 36px;
}
.hero-orbit-mark img { width: 78%; height: auto; filter: drop-shadow(0 14px 40px rgba(0,0,0,0.35)); }
.hero-orbit-pills {
  position: absolute;
  left: 24px;
  bottom: 24px;
  right: 24px;
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.hero-orbit-pill {
  background: rgba(255,255,255,0.10);
  backdrop-filter: blur(8px);
  border: 1px solid rgba(255,255,255,0.18);
  color: #fff;
  font-size: 12px;
  font-weight: 600;
  padding: 7px 12px;
  border-radius: 999px;
  letter-spacing: 0.04em;
}
.hero-orbit-pill.is-on { background: linear-gradient(95deg, var(--brand-coral), var(--brand-red)); border-color: transparent; }

/* Hero photo (replaces orbit) */
.hero-photo {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center center;
  display: block;
}

/* ---------- Marquee ---------- */
.marquee {
  border-block: 1px solid var(--line);
  overflow: hidden;
  padding-block: 20px;
  background: var(--bg);
}
.marquee-track {
  display: flex;
  gap: 56px;
  align-items: center;
  white-space: nowrap;
  animation: marquee 38s linear infinite;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(20px, 2.4vw, 30px);
  letter-spacing: -0.02em;
  color: var(--text);
}
.marquee-track .dot { color: var(--accent); }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ---------- Services grid ---------- */
.services {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
}
.service {
  grid-column: span 4;
  padding: 36px 28px 32px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  position: relative;
  transition: background .2s ease;
  display: flex;
  flex-direction: column;
  gap: 16px;
  min-height: 300px;
}
.service::before {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 3px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .25s ease;
}
.service-mark {
  width: 56px;
  height: 56px;
  color: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 4px;
}
.service-mark svg {
  width: 100%;
  height: 100%;
  transition: transform .35s cubic-bezier(.2,.7,.2,1);
}
.service:hover .service-mark svg { transform: rotate(-4deg) scale(1.04); }
.service:hover { background: var(--bg-2); }
.service:hover::before { transform: scaleX(1); }
.service-icon {
  width: 44px; height: 44px;
  border-radius: 12px;
  background: var(--accent-soft);
  color: var(--accent);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-weight: 800; font-size: 18px;
  letter-spacing: -0.04em;
}
.service-num {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 13px;
  color: var(--accent);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.service h3 {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: clamp(22px, 2vw, 28px);
  line-height: 1.1;
  margin: 0;
  text-wrap: balance;
}
.service p {
  margin: 0;
  color: var(--text-dim);
  font-size: 15px;
  line-height: 1.55;
}
.service-cta {
  margin-top: auto;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 14px;
  font-weight: 600;
  color: var(--accent);
}
@media (max-width: 1000px) {
  .service { grid-column: span 6; }
}
@media (max-width: 640px) {
  .service { grid-column: span 12; min-height: 0; }
}

/* ---------- Section header ---------- */
.section-head {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: clamp(24px, 5vw, 80px);
  align-items: end;
  margin-bottom: clamp(40px, 5vw, 72px);
}
@media (max-width: 820px) {
  .section-head { grid-template-columns: 1fr; }
}

/* ---------- Process / steps ---------- */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
}
.step {
  padding: 32px 24px 28px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  position: relative;
}
.step:last-child { border-right: 0; }
.step-num {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.05em;
  font-size: clamp(40px, 5vw, 72px);
  color: var(--accent);
  line-height: 1;
  background: linear-gradient(95deg, var(--brand-coral) 0%, var(--brand-red) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.step h4 {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: 22px;
  margin: 18px 0 8px;
}
.step p { margin: 0; color: var(--text-dim); font-size: 14.5px; }
@media (max-width: 820px) {
  .steps { grid-template-columns: repeat(2, 1fr); }
  .step:nth-child(2) { border-right: 0; }
}

/* ---------- Work / case studies ---------- */
.work {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 24px;
}
.case {
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--surface);
  display: flex;
  flex-direction: column;
  transition: transform .2s ease;
}
.case:hover { transform: translateY(-3px); }
.case .case-thumb { aspect-ratio: 4/3; }
.case-body { padding: 24px 26px 26px; }
.case-tag {
  font-size: 11.5px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 700;
}
.case h4 {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: 24px;
  margin: 10px 0 6px;
  line-height: 1.15;
}
.case p { margin: 0; color: var(--text-dim); font-size: 14.5px; }
.case-result {
  display: flex;
  gap: 18px;
  margin-top: 20px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}
.case-result .num {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.03em;
  font-size: 24px;
  color: var(--text);
}
.case-result .lbl { font-size: 11.5px; color: var(--text-mute); text-transform: uppercase; letter-spacing: 0.08em; margin-top: 4px; font-weight: 600; }
.case-feature { grid-column: span 4; }
.case-half    { grid-column: span 2; }
@media (max-width: 1000px) {
  .case-feature, .case-half { grid-column: span 3; }
}
@media (max-width: 720px) {
  .case-feature, .case-half { grid-column: span 6; }
}

/* Case thumb fills — lean into the logo gradient (cyan → navy + orange streaks) */
.case-thumb {
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: flex-end;
  justify-content: flex-start;
  padding: 24px;
  color: #fff;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 36px;
  letter-spacing: -0.03em;
  line-height: 0.95;
}
.case-thumb.t-1 { background: linear-gradient(150deg, var(--brand-sky) 0%, var(--brand-blue) 55%, var(--brand-navy) 100%); }
.case-thumb.t-2 { background: linear-gradient(150deg, var(--brand-coral) 0%, var(--brand-red) 55%, var(--brand-navy) 100%); }
.case-thumb.t-3 { background: linear-gradient(150deg, var(--brand-sky) 0%, var(--brand-blue) 100%); }
.case-thumb.t-4 { background: linear-gradient(150deg, var(--brand-navy) 0%, var(--brand-coral) 100%); }
.case-thumb.t-5 { background: linear-gradient(150deg, var(--brand-blue) 0%, var(--brand-navy) 60%, var(--brand-red) 100%); }
.case-thumb .thumb-art {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
}
.case-thumb .thumb-label {
  position: relative;
  z-index: 2;
  text-shadow: 0 2px 12px rgba(0,0,0,0.4);
}
.case:hover .case-thumb .thumb-art { transform: scale(1.04); transition: transform .5s ease; }

/* Website-screenshot hover-scroll */
.case-thumb.has-shot { background: var(--bg-2); }
.case-thumb.has-shot::after { display: none; } /* drop the striped overlay on screenshot thumbs */
.case-shot {
  position: absolute;
  inset: 0;
  overflow: hidden;
  border-radius: inherit;
  z-index: 0;
}
.case-shot img {
  display: block;
  width: 100%;
  height: auto;
  transform: translateY(0);
  transition: transform 0.45s ease-out;
}
.case:hover .case-shot img,
.case:focus-within .case-shot img {
  transform: translateY(var(--shot-end, -80%));
  transition: transform var(--shot-dur, 8s) linear;
}
.case-thumb.has-shot .thumb-label {
  position: absolute;
  left: 24px;
  bottom: 24px;
  right: 24px;
  z-index: 3;
  padding: 10px 14px;
  background: color-mix(in oklab, var(--brand-navy) 80%, transparent);
  color: #fff;
  border-radius: 8px;
  font-size: 22px;
  width: max-content;
  max-width: calc(100% - 48px);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
}
.case-thumb::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    repeating-linear-gradient(45deg,
      rgba(255,255,255,0.08) 0 1px,
      transparent 1px 18px);
  pointer-events: none;
}

/* striped placeholder (used in About, Contact, etc.) */
.placeholder {
  position: relative;
  background:
    repeating-linear-gradient(135deg,
      color-mix(in oklab, var(--text) 6%, transparent) 0 1px,
      transparent 1px 14px),
    var(--surface);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--text-mute);
  font-family: ui-monospace, 'SF Mono', Menlo, monospace;
  font-size: 12px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.placeholder span {
  padding: 6px 10px;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: 6px;
}

/* ---------- Testimonial ---------- */
.testi {
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: var(--bg-2);
  padding: clamp(36px, 4vw, 64px);
  position: relative;
  overflow: hidden;
}
.testi::before {
  content: "";
  position: absolute;
  right: -120px; top: -120px;
  width: 400px; height: 400px;
  background: radial-gradient(closest-side, rgba(255,107,59,0.16), transparent 70%);
  pointer-events: none;
}
.testi blockquote {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.025em;
  font-size: clamp(24px, 3vw, 40px);
  line-height: 1.2;
  color: var(--text);
  text-wrap: balance;
  position: relative;
}
.testi blockquote::before { content: "“"; color: var(--accent); margin-right: 4px; }
.testi blockquote::after  { content: "”"; color: var(--accent); }
.testi-attr {
  margin-top: 28px;
  display: flex;
  align-items: center;
  gap: 14px;
  position: relative;
}
.avatar {
  width: 48px; height: 48px;
  border-radius: 50%;
  background: var(--accent);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-weight: 800;
  color: #fff;
}
.testi-attr strong { font-weight: 700; color: var(--text); }
.testi-attr span { color: var(--text-mute); margin-left: 4px; }

/* ---------- CTA block — dual-tone using full logo palette ---------- */
.cta-block {
  border-radius: var(--radius-lg);
  background:
    radial-gradient(80% 100% at 0% 100%, rgba(63,193,240,0.50), transparent 60%),
    radial-gradient(60% 100% at 100% 0%, rgba(255,255,255,0.18), transparent 60%),
    linear-gradient(125deg, var(--brand-coral) 0%, var(--brand-red) 60%, var(--brand-navy) 130%);
  color: #fff;
  padding: clamp(48px, 6vw, 96px);
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 32px;
  align-items: end;
  position: relative;
  overflow: hidden;
}
.cta-block::after {
  content: "";
  position: absolute;
  right: -180px; bottom: -200px;
  width: 560px; height: 560px;
  background: radial-gradient(closest-side, rgba(63,193,240,0.60), transparent 70%);
  pointer-events: none;
}
.cta-block > * { position: relative; z-index: 1; }
.cta-block h2 { color: #fff; }
.cta-block .btn-primary {
  background: #fff;
  color: var(--brand-red);
  box-shadow: 0 10px 30px -10px rgba(0,0,0,0.3);
}
.cta-block .btn-ghost {
  border-color: rgba(255,255,255,0.35);
  color: #fff;
}
.cta-block .btn-ghost:hover { background: rgba(255,255,255,0.10); border-color: #fff; }
.cta-block .lede { color: rgba(255,255,255,0.85); }
.cta-block .eyebrow { color: rgba(255,255,255,0.85); }
.cta-block .eyebrow::before { background: rgba(255,255,255,0.85); }
@media (max-width: 820px) { .cta-block { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
.footer {
  border-top: 1px solid var(--line);
  padding-block: 56px 32px;
  margin-top: 24px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 32px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--line);
}
.footer-col h5 {
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mute);
  margin: 0 0 18px;
  font-weight: 700;
}
.footer-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.footer-col a { color: var(--text-dim); font-size: 15px; transition: color .15s ease; font-weight: 500; }
.footer-col a:hover { color: var(--accent); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 24px;
  font-size: 13px;
  color: var(--text-mute);
}
.footer-claim {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.04em;
  font-size: clamp(48px, 11vw, 168px);
  line-height: 1.02;
  color: var(--text);
  text-wrap: balance;
  margin: 0 0 56px;
}
.footer-claim .grad { display: inline-block; line-height: 1.15; padding-bottom: 0.08em; }
@media (max-width: 820px) { .footer-grid { grid-template-columns: 1fr 1fr; } }

/* ---------- Services list page ---------- */
.svc-row {
  display: grid;
  grid-template-columns: 80px 1.2fr 1.5fr auto;
  gap: 24px;
  padding: 40px 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.svc-row:last-child { border-bottom: 1px solid var(--line); }
.svc-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 16px;
  color: var(--accent);
  letter-spacing: 0.04em;
}
.svc-title {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.025em;
  font-size: clamp(26px, 2.6vw, 36px);
  line-height: 1.1;
  margin: 0;
  text-wrap: balance;
}
.svc-desc { color: var(--text-dim); font-size: 15.5px; }
.svc-desc ul { margin: 14px 0 0; padding-left: 0; list-style: none; }
.svc-desc li {
  margin: 8px 0;
  padding-left: 20px;
  position: relative;
}
.svc-desc li::before {
  content: "▸";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 700;
}
.svc-row .btn-ghost { align-self: start; }
@media (max-width: 900px) {
  .svc-row { grid-template-columns: 60px 1fr; }
  .svc-desc { grid-column: 2 / -1; }
  .svc-row .btn-ghost { grid-column: 2 / -1; justify-self: start; }
}

/* ---------- Pricing ---------- */
.pricing {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.tier {
  padding: 40px 32px 36px;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 18px;
  background: var(--surface);
}
.tier:last-child { border-right: 0; }
.tier.is-featured {
  background: linear-gradient(160deg, var(--brand-navy) 0%, #0B121C 100%);
  color: #fff;
  position: relative;
}
.tier.is-featured::before {
  content: "MOST CHOSEN";
  position: absolute;
  top: 20px; right: 24px;
  font-size: 10px;
  letter-spacing: 0.14em;
  font-weight: 700;
  background: var(--brand-orange);
  color: #fff;
  padding: 5px 10px;
  border-radius: 999px;
}
.tier.is-featured .tier-name,
.tier.is-featured .tier-price,
.tier.is-featured .tier-feat { color: #fff; }
.tier.is-featured .tier-desc { color: rgba(255,255,255,0.7); }
.tier.is-featured .tier-feat li { border-color: rgba(255,255,255,0.12); }
.tier-name {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: 22px;
  color: var(--text);
}
.tier-price {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.04em;
  font-size: clamp(40px, 5vw, 64px);
  line-height: 1;
  color: var(--text);
}
.tier-price small { font-size: 16px; font-weight: 500; color: var(--text-dim); letter-spacing: 0; }
.tier.is-featured .tier-price small { color: rgba(255,255,255,0.65); }
.tier-desc { color: var(--text-dim); font-size: 15px; min-height: 48px; }
.tier-feat {
  list-style: none;
  margin: 8px 0 0;
  padding: 0;
  display: grid;
  color: var(--text);
  font-size: 14.5px;
}
.tier-feat li {
  padding: 14px 0;
  border-top: 1px solid var(--line);
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 8px;
  align-items: start;
}
.tier-feat li::before { content: "→"; color: var(--accent); font-weight: 700; }
.tier .btn { margin-top: auto; }
@media (max-width: 900px) {
  .pricing { grid-template-columns: 1fr; }
  .tier { border-right: 0; border-bottom: 1px solid var(--line); }
  .tier:last-child { border-bottom: 0; }
}

/* ---------- About: team ---------- */
.team {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.member { display: flex; flex-direction: column; gap: 14px; }
.member .placeholder { aspect-ratio: 4/5; border-radius: var(--radius); border: 1px solid var(--line); }
.member-name {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: 20px;
  margin: 0;
}
.member-role { color: var(--text-dim); font-size: 14px; margin: 0; font-weight: 500; }
@media (max-width: 900px) { .team { grid-template-columns: repeat(2, 1fr); } }

.values {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
}
.value {
  padding: 36px 28px 32px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.value:last-child { border-right: 0; }
.value h4 {
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: 22px;
  margin: 0 0 10px;
}
.value p { color: var(--text-dim); font-size: 15px; margin: 0; }
@media (max-width: 900px) {
  .values { grid-template-columns: 1fr; }
  .value { border-right: 0; }
}

/* ---------- Shared icon mark (used on values, steps, etc.) ---------- */
.icon-mark {
  width: 48px;
  height: 48px;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 4px;
}
.icon-mark svg { width: 100%; height: 100%; }
.step .icon-mark { color: var(--accent-2); margin-bottom: 12px; }
.value .icon-mark { margin-bottom: 14px; }

/* ---------- Stat infographic strip (donut + bar viz) ---------- */
.stat-viz {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--surface);
}
.stat-viz > .stat-cell {
  padding: 28px 24px 26px;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 14px;
  position: relative;
}
.stat-viz > .stat-cell:last-child { border-right: 0; }
.stat-cell .stat-art {
  width: 72px;
  height: 72px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
}
.stat-cell .stat-art svg { width: 100%; height: 100%; overflow: visible; }
.stat-cell .stat-num {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.03em;
  font-size: clamp(28px, 3vw, 40px);
  line-height: 1;
  color: var(--text);
}
.stat-cell .stat-lbl {
  font-size: 12px;
  color: var(--text-mute);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 600;
}
@media (max-width: 900px) {
  .stat-viz { grid-template-columns: repeat(2, 1fr); }
  .stat-viz > .stat-cell:nth-child(2) { border-right: 0; }
  .stat-viz > .stat-cell:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
}

/* ---------- Funnel infographic ---------- */
.funnel {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--surface);
  position: relative;
}
.funnel-stage {
  padding: 28px 22px 30px;
  border-right: 1px solid var(--line);
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 10px;
  background: linear-gradient(180deg, transparent 0%, color-mix(in oklab, var(--bg-2) 30%, transparent) 100%);
}
.funnel-stage:last-child { border-right: 0; }
.funnel-stage::after {
  content: "→";
  position: absolute;
  right: -10px;
  top: 32px;
  width: 20px;
  height: 20px;
  background: var(--accent);
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 11px;
  font-weight: 800;
  z-index: 2;
}
.funnel-stage:last-child::after { display: none; }
.funnel-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 13px;
  color: var(--accent);
  letter-spacing: 0.08em;
}
.funnel-stage h5 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -0.02em;
  margin: 0;
}
.funnel-stage p {
  font-size: 13.5px;
  color: var(--text-dim);
  margin: 0;
  line-height: 1.45;
}
.funnel-bar {
  height: 8px;
  border-radius: 4px;
  background: var(--bg-2);
  overflow: hidden;
  margin-top: auto;
  position: relative;
}
.funnel-bar > span {
  display: block;
  height: 100%;
  background: linear-gradient(90deg, var(--brand-cyan), var(--brand-orange));
}
@media (max-width: 900px) {
  .funnel { grid-template-columns: 1fr 1fr; }
  .funnel-stage { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
  .funnel-stage::after { display: none; }
}

/* ---------- Service row art (services page) ---------- */
.svc-art {
  width: 100%;
  aspect-ratio: 4/3;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: var(--bg-2);
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
}
.svc-art svg { width: 70%; height: 70%; color: var(--accent); }
.svc-art::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    repeating-linear-gradient(45deg, rgba(255,255,255,0.025) 0 1px, transparent 1px 14px);
  pointer-events: none;
}
.svc-row.has-art { grid-template-columns: 80px 1fr 1.4fr 200px; }
.svc-row.has-art .svc-art-cell { grid-column: 1 / 3; grid-row: 2; margin-top: 16px; max-width: 360px; }
@media (max-width: 900px) {
  .svc-row.has-art { grid-template-columns: 60px 1fr; }
  .svc-row.has-art .svc-art-cell { grid-column: 2 / -1; grid-row: auto; }
}

/* ---------- Story grid (about page) ---------- */
.story-grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1.1fr;
  gap: clamp(28px, 4vw, 64px);
  align-items: start;
}
.story-portrait {
  width: 100%;
  height: auto;
  aspect-ratio: 4/5;
  border: 1px solid var(--line);
  background: var(--bg-2);
}
@media (max-width: 900px) {
  .story-grid { grid-template-columns: 1fr; }
  .story-portrait { max-width: 360px; }
}

/* ---------- Moments grid (image-slot 3-up) ---------- */
.moments-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1.2fr;
  gap: 18px;
}
.moments-grid image-slot {
  width: 100%;
  height: auto;
  aspect-ratio: 4/3;
  border: 1px solid var(--line);
  background: var(--bg-2);
}
.moments-grid image-slot:nth-child(2) { aspect-ratio: 1/1; }
@media (max-width: 820px) {
  .moments-grid { grid-template-columns: 1fr 1fr; }
  .moments-grid image-slot:nth-child(3) { grid-column: 1 / -1; aspect-ratio: 16/9; }
}

/* ---------- Contact ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}
@media (max-width: 900px) { .contact-grid { grid-template-columns: 1fr; } }

.form { display: grid; gap: 18px; }
.field { display: grid; gap: 8px; }
.field label {
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-mute);
  font-weight: 700;
}
.field input,
.field textarea,
.field select {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 14px 16px;
  color: var(--text);
  font-family: var(--font-body);
  font-size: 15px;
  transition: border-color .15s ease, box-shadow .15s ease;
}
.field textarea { resize: vertical; min-height: 140px; }
.field input:focus,
.field textarea:focus,
.field select:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 4px var(--accent-soft);
}
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 600px) { .field-row { grid-template-columns: 1fr; } }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip {
  padding: 9px 16px;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 500;
  color: var(--text-dim);
  cursor: pointer;
  user-select: none;
  transition: all .15s ease;
}
.chip:hover { color: var(--text); border-color: var(--text-dim); }
.chip.is-on { background: var(--accent); color: #fff; border-color: var(--accent); font-weight: 600; }

.contact-side dl { display: grid; gap: 28px; margin: 0; }
.contact-side dt {
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 700;
  margin-bottom: 8px;
}
.contact-side dd {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
  font-size: clamp(20px, 2vw, 26px);
  line-height: 1.2;
  color: var(--text);
}

/* ---------- Page banner ---------- */
.page-banner {
  padding-block: clamp(64px, 9vw, 132px);
  border-bottom: 1px solid var(--line);
  position: relative;
  overflow: hidden;
}
.page-banner::before {
  content: "";
  position: absolute;
  right: -160px; top: -160px;
  width: 540px; height: 540px;
  background: radial-gradient(closest-side, rgba(255,107,59,0.16), transparent 70%);
  pointer-events: none;
}
.page-banner .container { position: relative; }
.page-banner .crumbs {
  display: flex;
  gap: 8px;
  font-size: 13px;
  color: var(--text-mute);
  margin-bottom: 28px;
  letter-spacing: 0.04em;
  font-weight: 500;
}
.page-banner .crumbs span { color: var(--accent); }
.page-banner .crumbs a:hover { color: var(--accent); }

/* responsive: stack growth tracks on small screens */
@media (max-width: 1000px) {
  .pricing-tracks { grid-template-columns: 1fr 1fr !important; }
}
@media (max-width: 720px) {
  .pricing-tracks { grid-template-columns: 1fr !important; }
  .pricing-engage { grid-template-columns: 1fr !important; }
  .pricing-engage > div { border-right: 0 !important; border-bottom: 1px solid var(--line); }
  .pricing-engage > div:last-child { border-bottom: 0; }
}
#tweaks-panel {
  position: fixed;
  right: 20px;
  bottom: 20px;
  z-index: 100;
  width: 296px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  box-shadow: 0 30px 60px -20px rgba(0,0,0,0.5), 0 8px 24px -8px rgba(0,0,0,0.25);
  font-family: var(--font-body);
  color: var(--text);
  overflow: hidden;
  display: none;
}
#tweaks-panel.is-open { display: block; }
.tweaks-head {
  padding: 14px 16px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
}
.tweaks-head h6 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.02em;
  font-size: 16px;
}
.tweaks-close {
  width: 28px; height: 28px;
  display: inline-flex; align-items: center; justify-content: center;
  border-radius: 50%;
  color: var(--text-dim);
}
.tweaks-close:hover { background: var(--bg-2); color: var(--text); }
.tweaks-body { padding: 16px; display: grid; gap: 20px; }
.tweak-section h6 {
  margin: 0 0 10px;
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-mute);
  font-weight: 700;
}
.tweak-options { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; }
.tweak-options.cols-3 { grid-template-columns: 1fr 1fr 1fr; }
.tweak-opt {
  padding: 10px 12px;
  border: 1px solid var(--line);
  border-radius: 10px;
  font-size: 13px;
  font-weight: 500;
  text-align: left;
  color: var(--text-dim);
  background: var(--bg-2);
  transition: all .15s ease;
}
.tweak-opt:hover { color: var(--text); }
.tweak-opt.is-on {
  background: var(--accent);
  color: #fff;
  border-color: var(--accent);
  font-weight: 600;
}